Importance in shaping law of future

In his first Supreme Court visual aspect, Oliver Wendell Holmes, Jr. famously dissented that â€Å"Great instances, like difficult instances, make bad law† . He was of the sentiment that â€Å"great instances are called great, non by ground if their existent importance in determining the jurisprudence of the hereafter, but because of some accident of immediate overpowering involvement which entreaties to the feelings and distorts the judgement.† [ 1 ] On this note, neither Van Gend en Loos [ 2 ] nor Francovich [ 3 ] would run into the standards. Van Gend was rich in rule but lacked any overtly absorbing facts. Francovich featured a landmark determination by the Court in relation to directives that cultivated mass consciousness within the Community of the statute law with which member provinces are governed. But to any grade, it must be acknowledged that these are extremely of import instances. Both provide the Community with a foundational foundation for the statute law they helped concept. Both focused on the primary liability of Member State for a failure to carry through a Community duty. They tackle the greatest struggles within any statute law, the beginning of ultimate authorization, whether the involvements of both the EC and Member States can be harmonized and whether the system in topographic point can turn out effectual.Direct ConsequenceThe trust which persons place on its regulating jurisprudence system determines its effectivity. Whether the bulk of Citizens within the community acknowledge or rely on the commissariats allotted to them is questionable and to that consequence, EC jurisprudence is frequently undermined. The purpose of this essay is to analyze the Courts instance jurisprudence in relation to EC commissariats and how instruments of implementing these commissariats contrast. With this in head, I plan to measure the direct consequence of these community steps paying peculiar attending to related instance jurisprudence and t he opinions attached. The ever-present defeat that clouds the EC statute law is possibly most normally associated with â€Å"direct effect† and its ever-growing ambiguity. Understanding direct consequence is indispensable in groking philosophies of legal protection and effet utile. The philosophy of direct consequence provides for persons a agency to raise upon national tribunals, commissariats outlined in the Treaties, commissariats including ordinances, determinations and directives that must turn out â€Å"sufficiently clear and unconditional.† [ 4 ] The philosophy allows persons to avail of rights provided by the pacts and their commissariats and the national tribunals must esteem these rights ( Vertical direct consequence ) . Situations besides arise whereby rights are invoked against other persons and private parties ( horizontal direct consequence ) . The Doctrine derives from the struggle that exists between the involvements of EU Courts and member provinces and how to set up a qi. The kernel of the philosophy is that persons may trust upon the commissariats of directives even where the member province has failed to do agreements to impl ement them falsely. Provided that the commissariats in inquiry are clear, precise and unconditioned, direct consequence can be relied on. The Court has refrained from enlarging the philosophy of direct consequence with respects to allowing private parties rely on commissariats and raise them upon persons. The Court, on the other manus has made attempts to slake this aperture by enforcing upon national tribunals to infer national statute law, â€Å"as far as possible in the visible radiation of the diction and the intent of the directive so as to accomplish the consequence it has in view.† [ 5 ] First, I will supply a brief analysis of these EC commissariats. The most important instrument through which the EC may infringe national statute laws is the Regulations found in EC and Euratom Treaties. â€Å"A ordinance shall hold general application. It shall be adhering in its entireness and straight applicable in all Member States† [ 6 ] . They house two important and alone features. They feature a community character which enables them to straight use jurisprudence in full to all member provinces. The Member State here must fulfill ordinances and their commissariats in their entireness and the demands must be fulfilled in the method and timeframe outlined in the commissariats. Nor can the member province under any status introduce statute law that conflicts or encroaches in any manner the ordinances provided. Besides alone is their direct pertinence which allows the Acts of the Apostless to be regarded and relied upon in the same mode as national jurisprudence without he terotaxy into national jurisprudence. All members of the community are bound by Community statute law and as such, must esteem and stay these Torahs as they would their national statute law. Another component of Community jurisprudence which must be respected is that of EC or Euratom Decisions. â€Å"A determination shall be adhering in its entireness upon those to whom it is addressed.† [ 7 ] Decisions are single orders to Member States which are adhering in their entireness. The EC can therefore ask an single or state to perpetrate or exclude a title, or can confer civil rights or raise them against Member States. A determination may be contrasted to a ordinance as it is of single application. A determination inside informations explicitly the names of the individuals who become entirely bound by that determination. It is different to the directive in that it is straight applicable as ordinances are and is adhering in its entireness. Examples of cases where determinations w ere utilized include the granting or refusal of province assistance ( Articles 87 and 88 EC ) , the cancellation of operations including agreements or understandings opposing just competition ( Article 81 EC ) and the infliction of mulcts. [ 8 ]Direct Effect of Directives.Alongside EC ordinances, the European directive must be regarded as the most important bureaucratic mechanism utilised by the European Community. Directives exist in order to unify the struggle in European Law that occurs when set uping the uniformity of Community Law while procuring the cultural and structural nature of single Member States. The intent of directives as we will discourse is dissimilar to that of ordinances in that its purpose is to harmonize Community and National involvements as opposed to enforcing Community involvements. The aim is to accommodate the double aims of both the EC and Member States through bridging their involvements and extinguishing the disagreements that exist between National La w and ordinances. As respects the direct consequence of directives, Article 249 described directives as â€Å"binding, as to the consequence being achieved, upon each Member State to which it is addressed, but shall go forth to the national governments the pick of signifier and methods.† The Directive is acknowledged as being one of the primary instruments utilised to make the individual EU market. They are directed either separately to one Member State or to multiple provinces and necessitate the accomplishment of certain community related ends and marks. They are non straight applicable as ordinances are in that Direct Effect relates to rights formulated by commissariats that are dependable in Member State Courts whereas Direct Applicability is associated with an full legislative act I.e. it becomes portion of National Law. When in operation, directives provide members of the Community with a system for the execution of the intended result. They do non order the agencies of accomplishing that consequence. It has occurred where the statute law provided within a member province already provides for the demands of the directive and they are in bend merely required to maintain this statute law integral. More often nevertheless Member States have to change their statute law to implement the directive right and to the EC ‘s blessing ( referred to as heterotaxy ) . The failure of a province to follow with the demands of the directive or if it fails to change its national statute law as required the Commission can incite legal action against the member province in the ECJ. There are two types of direct consequence as we mentioned ; perpendicular direct consequence and horizontal direct consequence. Where commissariats sing persons rights set out by the EC have non been implemented yet the State or constituencies of the State fail to follow these rights the person may raise ‘vertical direct consequence ‘ . Vertical direct consequence is associated with the legal relationship that exists between EC jurisprudence and National Law and the demand of the MS to guarantee National statute law is in line with EC Law ( see Foster v British Gas Case C-18/89. ‘Horizontal direct consequence ‘ , in contrast, enables citizens to trust on EC commissariats in actions against other persons. An illustration of horizontal direct consequence occurs in the instance of Defrenne v Sabena where it was established that â€Å"The prohibition on favoritism between work forces and adult females applies non merely to the action of public governments, but be sides extends to all understandings which are intended to modulate paid labour jointly, every bit good as to contracts between individuals.† Directives do non hold ‘horizontal direct consequence ‘ in that their enforceability applies merely against the province. The tribunal has refrained from spread outing the direct consequence of directives to enable persons to claim against other private persons. So, although directives have no horizontal direct consequence they do enable perpendicular direct consequence significance persons may raise action against public organic structures. The definition of public organic structures was established in Foster v British Gas ; â€Å"a Directive might be relied on against administration or organic structures which were capable to the authorization or control of the State or had particular powers beyond those which result from the normal dealingss between individuals.† â€Å"a Directive might be relied on against administration or organic structures which were capable to the authorization or control of the State or had particular powers beyond those which result from the normal dealingss between individuals.† It is possible for a Directive to be invoked against â€Å"a organic structure whatever its legal signifier, which has been made responsible pursuant to a step adopted by the State for supplying a public service under the control of the State and has for that purpose particular powers beyond those which result from the normal regulations applicable in dealingss between individuals.† Hence, British Gas, a house which was privatised could be held to be an emanation of the province.Important CasesThe original construct of direct consequence was constructed by the ECJ in the instance of Van Gend en Loos [ 1963 ] . The importance of â€Å"direct effect† was highlighted by the European Court of Justice here. They argued that its function was protective to the citizens of Europe in that they were ensured that Treaty duties could be enforced against Member States therefore rendering Community jurisprudence effectual in their national legal systems. The logic presented by the EC J ensured a important importance for this new legal order. Van Gend nut Loos besides proved of import in that it formulated the standard for admiting when a peculiar proviso can hold direct consequence. For over 5 old ages important arbitration sing the old European Coal and Steele Treaty was scarce and really small definition had been withdrawn from the Treaty. Defining, disputing or watershed instances refering the harmonisation of national Torahs with international statute law were rare sing there were over 70 opinions from 1954 to 1961. In Geus v. Bosch and new wave Rijn nevertheless, the first major inquiry was cast sing how the 1958 EEC Treaty was to be interpreted under Article 177 EEC ( now 234 EC ) . It was foremost recognised by Advocate General Lagrange that greater significance should be placed on a modus operandi which was â€Å"designed to play a cardinal portion in the application of the Treaty: † â€Å"The progressive integrating of the Treaty into the legal, societal and economic life of the Member States must affect more and more often the application. and. . . , reading of the Treaty in municipal judicial proceeding. . . , and non merely the commissariats of the Treaty itself but besides those of the Regulations adopted for its execution and so of legality. Applied judiciously – 1 is tempted to state loyally – the commissariats of Article 177 must take to a existent and fruitful coaction between the municipal tribunals and the Court of Justice and the Court of justness of the Communities with common respect for their several jurisdictions.† It was held by De Geus that the ordinances withdrawn from pact commissariats become instantly applicable statute law. Boding Van Gend en Loos, Lagrange farther elaborated: â€Å"Since the Treaty, by virtuousness of its confirmation, is incorporated into the national jurisprudence, it is the map of national tribunals to use its commissariats, except when powers are expressly conferred on Community organs.† Following on from this was the unequivocal Van Gend instance where the Court established the great rule of direct consequence, supplying that the Treaty of Rome concepts rights for citizens of a Member State which must be protected. An of import instance which helped sketch the cardinal demands of direct consequence was Van Dyun v Home Office ( ( Case 41/74 ) [ 1974 ] ECR 1337 ) . Here entry for a Dutch adult female coming to work in the UK was denied. Van Dyun relied on Article 39 which ensures the right to liberate motion topic to limitations sing wellness and policy. Directing 64/221 provided that anything outside of Article 39 must be based entirely on behavior. Article 39, it was held, was non straight effectual in that farther legal Acts of the Apostless were relied upon by Member States. The directing invoked a comprehensive duty that freedoms may be based entirely on behavior, and this proved straight consequence every bit long as three important conditions were fulfilled. The directing must be ; ( I ) clear, precise and unconditioned, ( two ) non dependant on farther legislation/action by the member province or the Community, ( three ) the day of the month of execution must hold passed. The determination made in Francovich was based on the ‘effective judicial protection and effet useful philosophies. â€Å" [ I ] T has been systematically held, † the Court stated, â€Å"that the national Courts whose undertaking it is to use the commissariats of Community Law in countries within their legal power must guarantee that those regulations take full consequence and must protect the rights which they confer on individuals.† â€Å"The full effectivity of Community Law would be impaired and the protection of the rights which they grant would be weakened, † the Court concluded, â€Å"if persons were unable to obtain damages when their rights are infringed by a breach of community jurisprudence for which a Member State can be held responsible.†See Constitutionalism and Pluralism in Marbury and Van Gend, Daniel Halberstam, hypertext transfer protocol: //www.judicialstudies.unr.edu/JS_Summer09/JSP_Week_1/Halberstam, % 20Constitutionalism % 20v.G end % 2008.pdf.Van Gend & A ; Loos, Case 26_62 ( 5 February 1963 )Joined Cases, C-6/90 and C-9/90, [ 1991 ] ECR I-5357Van Gerven, supra note 2 at 680. ][ 1990 ] ECR 1-4135, Court of Justice of the European Communities.Article 249 ECArticle 249 ECFrom hypertext transfer protocol: //sixthformlaw.info/01_modules/mod2/2_3_2_eu_sources/07_sources_of_ec_law.htm

Organizational Commitment

Organizational Commitment and Communication Paper Week 3 COM/530 10/27/2011 Introduction A look at an organization’s communication and leadership styles can say a lot about the organization as a whole. Google has a relaxed atmosphere, where management allows workers to create their own schedules; and fosters creativity by allowing and encouraging their workers to explore side projects (Google Culture, 2011). What would happen if the leadership style were to change? This is one of the elements this paper will explore. A look will also be taken at: sources of power within the organization, the employee’s commitment to Google, how communication within Google relates to the worker, other motivational theories which would work at Google and how communication plays a part in the functioning of these theories. Different Leadership Styles Google has recently embarked on â€Å"Project Oxygen,† a plan to make a better manager (Bryant, 2011). An examination of data sets, compiled from employee surveys, awards given, and managers who performed well, was conducted. This resulted in Google wanting employees to feel empowered, know their managers were available, and have a better overall feeling about the work they did (Bryant, 2011). Google has made the shift to transformational leadership by inviting their employees to be more active in roles they play and working to develop managers that encourage creativity (Robbins, 2011). Having leader member exchange theory in practice at Google would serve to undermine Project Oxygen. This theory states managers have their trusted employees, who tend to get special considerations over other employees (Robbins & Judge, 2011). Having this theory in play, would only serve to drive a wedge between employees and employee supervisor relationships and reduce communication. The studies conducted by Google show employees want respect and equal opportunity from management (Bryant, 2011). Another example of a leadership style that would take away from Google’s goal would be the laissez-faire style of leadership, as employees have stated they don’t want weak willed passive managers (Bryant, 2011). Having a leader using this style would reduce the amount the employees spoke to this individual and cause disarray among the teams. Sources of Power at Google One might expect that Google, being a technical company, places a high importance on expert power as greater knowledge of writing computer code will mean more employees will come to that person for help. The company may have placed emphasis on this in the past, but has since discovered employees want to follow managers whom they like and identify with, which more closely relates to referent power (Robbins, 2011). As Robbins and Judge (2011) explain this type of power deals more with an employee having respect and admiration for their manager. Referent power will lead to employees communicating openly with their superiors and should influence a more positive attitude overall within the organization, as negative views and opinions will diminish among the workers. Legitimate power is also wielded by Google as they have employees who must complete work or they risk losing their jobs. This type of power serves to keep employees in line with company views and reduce negative communication within the organization as employees will not want to suffer the consequences. Reward power is also in use as employees are allowed to set up their own schedules and vie for more prominent positions (Google Culture, 2011). This power also serves to create a positive attitude by giving employees what they desire in the work environment. Employee Commitment and Communication Employees appear to have a strong organizational commitment to Google. Based on the freedoms granted to their employees, workers look to stay with Google out of affective commitment. This type of commitment suggests workers have an emotional attachment to the company and believe in the core values (Robbins, 2011). Google has a commitment to meeting the needs of the employee by modifying compensation packages to suit the employee, giving bonuses, and making the employee feel valued for what they do by providing other amenities most companies would not provide. Google has on site gymnasiums, chefs, laundry service, and shuttles (Google culture, 2011). By providing for employees, Google works towards establishing an emotional attachment. Open communication is encouraged and ideas are rewarded showing employees they have value in the eyes of Google. This communication is necessary to create a sense of freedom at work and allow for an open exchange of ideas. Different Motivational Theories Google could benefit from the use of self-determination theory as they look to empower their employees. This theory suggests workers want to feel they have free will in choosing their work activities and take joy in what they do without feeling it has become an obligation (Robbins, 2011). Communication plays an integral part in the application of this theory. Workers need to know they have choices within the work they do and that managers are available for discussion of changing roles or work activities. Google is a corporation that wants it employees to interact at all levels and across teams. This environment may be excellent for reinforcement theory, as this theory looks to reward positive actions immediately to ensure they are repeated and also to punish negative actions to ensure they are not repeated (Robbins, 2011). If open communication is encouraged and workers discuss goals they achieved and how they were rewarded for this, a general effect should be seen on surrounding employees. This means other employees should repeat the rewarded action to reap the rewards. The same can be said for actions which are negatively reinforced. A third and final motivational theory which would serve Google’s open form of communication is the equity theory. This theory looks at the motivation behind having a fair workplace (Robbins, 2011). Employees want to feel they are paid or otherwise compensated for their work based on experience and accomplishments. Communication is vital to this theory as the more open employees are with each other it provides the opportunity for salary and compensation to be discussed. As long as Google is handling their employees in an equal manner this should serve to show workers the more they work and strive to be better at their jobs, the more they can expect to earn. Conclusion Google has chosen to study their management styles that work best, â€Å"Project Oxygen;† and then train managers in tasks they have found work well for top performing managers. This has caused a shift towards transformational leadership. Google has found other types of management styles which are, for example, too strict are failing and causing high turnover (Bryant, 2011). As stated, having different types of leadership styles in use at Google, such as leader member exchange theory or laissez-faire style would undermine current goals and lead to poor communication within teams, leading to loss of faith in management. Google uses referent power, meaning employees have respect and admiration for their managers to keep employees happy (Robbins, 2011). The company also employs the use of rewards such as compensation packages suited to the employee and on site amenities (Google Culture, 2011) as rewards to keep employees happy. Google’s efforts appear to lead to an affective commitment to the organization as the employee develops an emotional attachment to their job (Robbins, 2011). Motivational theories such as: self-determination, reinforcement theory, and equity theory would most likely fit with in Google’s company culture. Each theory looks to place the emphasis on the employee through enriching their work experience or giving compensation. In short Google is looking to keep employees long term through positive work environments and structure. References Adam Bryant (2011, March 12). Google’s Quest to Build a Better Boss. New York Times Retrieved October 29, 2011, from http://www. nytimes. com/2011/03/13 /business/ 13hire. html? pagewanted=all, Google Culture. (2011). Google. Retrieved October 29, 2011, from www. google. com/about/corporate/company/culture. Robbins, S. P. , & Judge, T. A. (2011). Organizational behavior (14th ed. ). Upper Saddle River, NJ: Pearson- Prentice Hall.

Fashion and Social Media

Psychology of Clothing Youngstown State University November 21, 2013 The fashion industry is uniquely positioned to take full advantage of the power of social media. Being an exceedingly visual and expressive industry with an engaged consumer base, the increased publicity and interactivity that social media provides lends itself particularly well to brands in the industry. Twitter, one the leading social media sites. Has also established a presence at major events in the fashion world.An example is Fashion Week, where the fashion house Barberry broke barriers and instilled innovation by live-tweeting photographs of models Just before they stepped on the catwalk at London Fashion Week. It gave individuals an unparalleled look behind the scenes, which in return made â€Å"#Barberry' the second most trending topic on Twitter at that time. Other leaders within the fashion industry are taking to the idea twitter and social media as a whole to expand the relevance of the industry on their take. They are tons of professionals within our industry who can accommodate just about any individuals' style and taste.For the purpose of this paper the focus as on four leaders within the fashion industry. Cosmetic Brands M. A. C cosmetics (@MACcosmectics) and Amiability Cosmetics (@Maybelline) Creative Director of ELL Magazine Joe Zee (@mrJoezee) and finally the website and blob dedicated to everything beauty, Into the Gloss (@lntoTheGloss). Over the past several months, there were key significances with each, first M. A. C cosmetic's re launch Of VIVA Glam, since the first campaign was unveiled in 1994 which features a beautifully creamy shade of deep red where all proceeds went to aids research. But the biggest part of he re launch was when M.A. C cosmetic's revealed via twitter that Rueful was returning to front the one that started it all: Viva Glam 1. Next is Amiability New York Cosmetics, Something very admirable is that they actually reply back to their followers in rega rds to questions, concerns and the whole nine. Also they rewet pictures of individual wearing products for their line as well. Something on trend is the innovation of plums colors which are perfect for the fall and also globalization is a trend with the recent opening of a corporate branch in Lagos, Nigeria which events arm the red carpet opening party trending that night.Next is Ell Creative Director Joe Zee. I'd like to call him Fashion's Approachable Ambassador because given his status within the fashion industry he really connects with his followers by tweeting things within his every life as well as live tweet photos from front row runway shows and event parties within the fashion industry and oncoming trends and sneak peeks within ELL magazine's upcoming issues. Lastly is into the gloss, being an individual who loves makeup would preferable loved work within the beauty part of the fashion industry, I take a lot in from this twitter page, which is no secret my favorite.They are always ahead with the latest trends and innovations regarding all things beauty with an editorial feel. The instant update regarding the latest breakthrough trends are something waiting for. Using twitter in the fashion industry is a win / win for both the individuals and the fashion Houses or leaders. Brands use it to expand and reach to the specific target market using social networking sites like Twitter. Twitter and Social media in the fashion industry is important basically cuts out the middle man while creating a direct communication method between the buyer and seller.The fashion industry literally have uncovered a one of the secrets to success through consumer driving inspiration and testing trends. Which ultimately allows the ability to identify and capitalize on what's currently trending and hot in the industry early, which can make all the difference to a fashion brand or retailer's predominance in the industry, with the ability to amplify the buzz. The best thing about this twitter assignment was the ability to really identify with what part of the fashion industry o wanted to be a part of by following certain people, whether that be Journalist, photographer, marketing or beauty for example.Twitter is the ultimate form of communication with brands and leaders because, like mentioned before they really respond back to their followers creating a one-on-one feel and instilling inspiration to that follower as well, so I would suggest if anything use twitter as platform for professional reasons to get your name out there and be a part of communities full of individuals with similar interest and for that reason alone, is why I will continue to use twitter.

Women in Accounting Literature review Example | Topics and Well Written Essays - 2500 words

Women in Accounting - Literature review Example National and international bodies have taken up the issue strongly and are championing the course of bridging the gap between males and females. The United Kingdom has a tall history as far as gender issues are concerned. As gender equality advocacy continued, the way became paved for women to be seen in all aspects of life including education, profession, planning and leadership. Accounting as a subject and profession has its own part of the history as far as female participation is concerned. and It is worth mentioning that the need to integrate women in the everyday processes of life was championed by specific people who are noted in world history the world over. In the area of accounting for instance, names such as Ellen Libby Eastman, Mary E. Murphy and Helen H. Fortune come up for discussion (Bosompem, 2007). With their effort, the way has been paved for an all-inclusive women participation in accounting. Conceding the special role that women have played and continue to play in accounting, the aim of this study is to reflect on the role of women in accounting from the 1960’s till 2010 with special emphasis on women in accounting in the United Kingdom. ... the term gender discrimination is explained to be characterized by the unequal treatment of a person based exclusively on that person's sex (Law JRank, 2009). One unfortunate situation with gender discrimination is that women have been the worse affected. The National Coalition for Women and Girls in Education 2002 for instance notes that â€Å"in many cases, females were denied entry into training programs for higher-wage, traditionally male, industry and technical occupations†(123HelpMe, 2011). This observation brings to discussion the issue of gender stereotyping which is an indirect form of gender discrimination. Stereotypes â€Å"reflect ideas that groups of people hold about others who are different from them† (Media Awareness, 2010). Painfully, women were not discriminated because they lacked he capability to take up challenging responsibilities and courses in education and but were discriminated on the mere grounds of myths and self-cooked believes that purporte d women to be inferior to men (Yankson, 2010). For this reason, not many women were seen as achievers as far as educational and professional competences such as accounting were concerned. Gender stereotyping, bias in teacher practices and harassment by other students discouraged non-traditional enrolment by females (123HelpMe, 2011). But lo and behold, there was coming a time when women would see freedom. Historical Rise of women and their roles in accounting According to Jacobs & Schain (2006), American Institute of Certified Public Accountants (AICPA) officials report that women are drawn to accounting because â€Å"women tend to be organized and good with people, and both are absolutely crucial to this profession†¦.Women also develop good time management skills trying to juggle kids and work (Maeglin,

The Destruction of Sennarcherib Essay Example | Topics and Well Written Essays - 1000 words

The Destruction of Sennarcherib - Essay Example However Byron does not tell us the full story of the destruction of the king but focuses on the battle scene. He writes about the Assyrian army being destroyed by the Angel of Death thereby making us realize that the power of God is much more than that of the human beings. The theme of the poem is the battle between good and evil and comparison of the power of God with the power of the mortals. Sennacherib here represents evil. God in this poem is very powerful and punishes those who set out to do wrong. He on hearing the cries of his people sends the Angel of Death to destroy Sennacherib. â€Å"And the might of the Gentile, unsmote by the sword / Hath melted like snow in the glance of the Lord,† (Byron, 1815) aptly describes how God protected his people from evil forces. Even though in the poem the Assyrians are described as noble characters wearing the royal colors of purple and gold they are shown as predators attacking the weak. The words â€Å"like a wolf on the fold,† points out to this. A breath of the Angel of Death was enough to destroy the great army and this shows how hollow the power of mortals is when compared to the power of God. The enemy was strong and the number of soldiers was as numerous as the number of leaves on the trees. Yet all that the angel of death did was "spread his wings" to destroy. This represents the central theme that God is more powerful than mortals. The Destruction of Sennacherib is clearly a poem on death. The first line of the third stanza itself conveys to us that the Assyrian king has been killed and the rest of the poem is about the effects of his death. The images of death are beautifully conveyed by the description of the king’s horse. Here Byron writes about foam spewing from the mouth of the horse and uses one whole stanza to describe the death of a horse. The death of a powerful animal like the horse is used as symbol to show that

Combinational and sequential logics Assignment Example | Topics and Well Written Essays - 1250 words

Combinational and sequential logics - Assignment Example The two binary digit full adders are found as the standard IC packages as 74LS283 and 74LS83 which add up and generate a CARRY and SUM output. Image for the two binary digits full adder Another very useful and a common combinational logic is that of one bit magnitude comparator. The comparator is comprised of the NOT, NOR, and AND logic gates. The logic gates compare the signals found in the input terminal and produce the output that depend on the input condition (Ross & Sheldon 75). For instance, despite adding and subtracting numbers, they are able to compare them and find if the value of A is smaller than, equal to, or greater than input B. The one bit magnitude comparator achieves this by using the above logic gates that use the mechanism of Boolean algebra. The one bit magnitude comparator comprises of the three terminals that act as the terminals. One is greater than A>B, equalityA=B, and less than A

Graphic Design in the 1950s Assignment Example | Topics and Well Written Essays - 500 words

Graphic Design in the 1950s - Assignment Example The assignment "Graphic Design in the 1950s" talks about the ways the graphic design was done in the 1950s. To follow Warhol's passage from commercial artist to the world star is to chart an intriguing transition. The term printing refers to an image consisting of pure black and white with no tonal gradation. For an image to be reproduced through letter press printing, it must meet or condition of line art. An ink drawing is a camera ready the both is economically expedient and visually direct, closely resembles the original. A typical illustration of the shoe by Andy, he demonstrates how a color image is produced from line art. Base layer carries an ink drawing of a patterned shoe, and the second layer on a transparent overlay elaborates the pattern. Most of the dramatic events in the history of graphic art were the invention of photography, whose impact was immediate. Before the introduction of the half tone process in the 18th century, wood engravers reproduced photographs by translating them by hand into patterns of black marks. The process of photographic was widely used in the printing of line drawing; illustration could prepare drawing of arbitrary dimension, which could be then photographically reduced. Some illustration continued to approximate the realism of photography and photographs remained the routine source material throughout the industry, many commercial artists worked to define the products of the hand against those of the camera, marketing drawing that was totally different.

Education In the US Prison System Essay Example | Topics and Well Written Essays - 1500 words

Education In the US Prison System - Essay Example This subject matter is what will be discussed in the following. Since 1980, America's prison population has "more than tripled" (Patel and McMurray, n.d.). Out of this abundant figure, 19% of adult inmates are illiterate; while the United States' national adult illiteracy stands at a comparatively mere 4%. Stemming from this figure are the rates of recidivism in the United States, which are also at a particular high - 41% to 71% of prisoners who are released into the community end up back in prison only a short time after their acquittal. This can quickly be assessed as the obvious impact of expecting unskilled, undereducated, and often improperly socialized persons to be released into the community and make it on their own. In a world where high education is required for practically anything and everything, the thought of having high expectations for a person being thrown back into the world from a life of solitaire and no education in prison seems highly impractical. Although at one time rehabilitation was a critical goal of the prison system, funding for most educational and rehabilitative programs "has been severed, prioritizing punishment and profit over people." ("PARC", n.d.). The real mission of the prison system now seems to be that of total containment, rather than assistance. Recent studies have shown an increasing need for special skills for America's workforce for the future. "Inmates, who traditionally do not have good workplace skills, can benefit from education provided during incarceration." (Yeonopolus, n.d.). There are numerous innovative programs for inmates available in prisons across America, some of which are even enforced with penalties if persons decide to resist. In certain prisons, prisoners are being compelled to attend school for specified periods, and those who refuse to comply may be denied parole hearings or "be prevented from participating in alternative forms of 'treatment' until they comply." (Davidson, 1995). The educators who teach in the prison system understand they the persons they are educating require more than just educational skills, they also lack the knowledge of proper personal skills, such as making decisions, working with others, using resources appropriately, and so on. It is this understanding that has, and seemingl y will continue to, keep prisoners from reentering the prison system after their release. There are two basic types of correctional education programs - vocational training, which focuses on the learning of skills that are related to the workplace, and literacy development, which is used to heighten a persons reading and mathematical skills. Each state has a separate list of educational programs offered to inmate; Colorado for example, employs the Correctional Education Program, which strives to provide inmates with skills which will be transferable and useful to them once they leave the penal system by: ensuring their reach the highest academic achievement level possible, preferably obtaining the General Educational Development (GED) Diploma, and

Comparison between Russian and German Revolutions Essay

Comparison between Russian and German Revolutions - Essay Example However, both of the events lasted for very few years only and ended in fiasco eventually without achieving the targets and goals on the foundations of which the revolts had been raised by the revolutionaries. The following lines aim to discuss the chronicle of incidents leading towards the revolution along with the aftermath of these great events of the world history. The Paper Russian Revolution: Aptly stated as the Bolshevik or October Revolution 1917, the Russian revolution was actually the outcome of the prevailing despotism, nepotism, poverty, social inequality and suppression of the haves-not at the hands of the haves in the early twentieth century Russia. Consequently, the revolution was entirely socialistic in nature that took place on the Marxist-Leninist principles of justice, freedom and equality. Hence, the revolution had essentially been planned and structured against the prevailing socioeconomic discrimination, injustices and inequalities under the imperialist Russian political structure. The despotism, according to the revolutionaries, had patronized the malpractices and exploitation of the deprived strata by the cruel elite stratum. Although the entire Europe had witnessed the same social scheme under despotic rulers, yet the improvements could be witnessed in the western and central parts of the continent after the advent of famous 18th century French Revolution. However, being a separate and farther zone of Europe, Russia could not witness any uplift in the socioeconomic lot of the masses, and her situation was almost similar to that of 18th century France. Consequently, poverty, slavery, serfdom and class discrimination existed in Russia at their full swing even after one and half century of the advent of Industrial Revolution of 1750. The Russian subjects were bound to lead the life of misery, deprivation and lawlessness under Czarsi, where the oily-tongued flatterer courtiers and opportunists like Rasputin and others could have access thro ugh unfair means and nasty activities. â€Å"Under pressure from richer Europe the Russian State swallowed up a far greater relative part of the people’s wealth than in the West, and thereby not only condemned the people to a twofold poverty, but also weakened the foundations of the possessing classes.† (Trotsky 1930, 3) 1 Marxist perspective also played an important part in accelerating the pace of revolution in Russia. Karl Marx (1817-1883) had presented his social conflict theory during the later part of nineteenth century, through which he had communicated to the downtrodden members of society the message of organized struggle for obtaining their rights on the foundations of the hard efforts they made while working in the agricultural fields as well as in industrial zones from dawn to dusk, against which they attainted almost nothing. Marx was of the opinion that the workers, laborers and peasants consumed considerable period of time and energies, but the industria lists and feudal enjoyed lion’s share in the profit of the product. Hence, there was urgent need of the revising of contract between the owners and workers in order to avoid bloody conflict between the two. If the contract freely entered into by the vendors of money in the form of wages and the vendors of their own labor that is, between the employer and the workers were concluded not for a definite and limited term only, but for one’

Contemporary Middle East History Essay Example | Topics and Well Written Essays - 6250 words

Contemporary Middle East History - Essay Example While not completely Western but also combined with Islamic ideals, the Ottoman Empire presented different challenges for the Middle East than the British and French Empires. The Ottomans demonstrated a semi-Islamic influence in the region. This means that while initially embracing some Islamic ideals, the Ottomans later rejected others and according to Islamic perceptions in the Middle East, the Ottomans while at first more favorable than the British and French Empires were eventually seen as un-Islamic (Gelvin 2005; Khatar, 2004). While many in the region may blame so-called imperialists - (whether they be Ottomans, British-French or American) - for the conditions in the region, the failure of nationalist successive governments to take control of their own destiny is an inherent problem in the Middle East and until today needs to be adequately addressed and confronted (Huntington, 1996). As Huntington (1996) notes 'Western style democracy' in the Middle East has served to increase anti-Western political forces. The history of how and why this rage against Western style democracy can be seen in the social, political, technological and economic forces that have been imposed upon the Middle East via successive colonial administrations. The Ottoman Empire under the absolute rule of Sultan Seleyman had the responsibility of guaranteeing complete justice or adala among the governed. This idea has both Islamic and Turco-Persian aspects. Borrowing from Hebraic traditions, the idea of distributive justice is modeled after King Solomon in the Old Testament who according to Islamic political theory was a considered a seminal figure in distributive justice. This idea encapsulates the Western notion of justice hence the Western portion of political rule during the Ottoman Empire that regarding fairness and equity. Additionally and importantly, the Islamic portion of justice was that notion it be inclusive for all including the lowest individuals in the power structure. As stated within the Koran Allah admonishes the followers of Islam to act equitably "you who believe! Be upright for Allah, bearers of witness with justice, and let not hatred of a people incite you not to act equitably; act equitably, that is nearer to piety , and he careful of (your duty to) Allah; surely Allah is Aware of what you do" (The Dinner Table, 5.8). In terms of economic and social life the Ottoman Empire attempted to include all members of the Empire no matter how powerless. Although seemingly removed ideologically from the society the Ottoman Sultan followed a set of siyasa laws, which included the severe punishment of government officials if they were believed to have abused their powers. Such abuses included illegally taxing or forcing the labor of peasants, forcibly requiring them to give food to soldiers or forcibly staying in their homes (Khatar, 2004; Gelvin, 2005). The punishment for these crimes usually included the death penalty. In terms of social structure and relations, the Ottoman Empire can be considered one of the first to quantify public opinion and therefore demonstrates how public opinion was considered very important in legitimating the power of the Sultan. If the Sultan did not have favorable public opinion and more negative public opinion cultivated by its adversaries then the Sultan would be sure to fall. In order to cultivate and maintain positive favor among the public in support of the Sultan

Curriculum Development for Small Group Esl Essay Example for Free

Curriculum Development for Small Group Esl Essay I. Description of Learners This private tutoring course has been developed for three elementary school girls, ages 8 11. They are sisters, recent immigrants from Saudi Arabia, who will be living and attending school in the U.S. for approximately two years. These students have been assigned a private English language tutor by Cartus Intercultural Language Solutions on behalf of Chevron Corporation, as part of their family’s transfer package. The students have a language background in Arabic, which is the primary language spoken in their home. They each attend a small, private, international school, where their teachers allow them certain â€Å"ESL modifications†. Information gathered from these students’ needs assessment evaluations (to be discussed in section three) showed them to be in the early production stage of English language development. They have limited listening and speaking proficiency, a firm grasp of the Latin alphabet, and the ability to read and write at about a kindergarten level. The students were very hesitant to speak English initially, which made assessment difficult. II. Course Rationale Cartus’ language trainers develop individualized programs to meet the needs of each participant, based on the results of the initial needs assessment process. Language trainers design programs for such practical applications as function-specific skills and vocabulary and conversational proficiency in order to increase your participant’s competency and confidence. Every aspect of the training program is customized. Considering this scenario, there is no standardized curriculum. Once students’ needs have been assessed, and reachable goals have been determined, then materials must be purchased in order to meet course objectives. The primary stakeholder is the children’s father, the students themselves are the secondary stakeholders, and their elementary teachers could be considered as tertiary stakeholders. III. Needs Analysis Cartus leaves analysis and evaluation up to the individual language instructor. An interview was conducted with the father over the phone to determine his goals for each child. During this conversation he also provided insight into each child’s personality and individual English proficiency. It was then discovered that a previous trainer had conducted an English language assessment while the children were still in Saudi Arabia. This assessment can be seen in Appendix 1. Considering the results of the previous assessment, the instructor conducted one on one interviews with each child trying to gauge their levels of proficiency in the following areas: listening, speaking, reading, and writing. The instructor sought to identify any gaps between what students are able to do and what they are required to do at school. Low beginning level questions, such as the ones listed below, were asked in order to define both preliteracy and literacy skills the students possessed. These initial questions were asked orally. How many brothers do you have? How many sisters do you have? What is the name of your teacher? What is the name of your baby sister? How many fingers do you have? What is your favorite toy? In addition, during the course of the program, one of the children’s teachers was consulted in order to identify more specific goals. IV. Goals and Objectives The students’ father is the primary determiner of their educational goals. He stated, â€Å"They each need to be able to read passages at a faster rate and be able to speak and conversate.† (sic) In order to achieve these goals, the instructor took into account the students’ needs and abilities and set the following objectives to meet the father’s fairly broad goal: * Know the names and sounds of all the consonants and vowels * Understand phonics concepts such as consonant combinations * Follow along, reading, and summarizing simple stories with pictures * Demonstrate understanding of everyday vocabulary * Follow simple oral instructions * Demonstrate understanding of the most fundamental, specialized vocabulary in content areas (e.g., shapes, colors, alphabet, numerals, animals) * Understand nouns, verbs, and punctuation * Understand singular and plural * Understand common and proper nouns * Understand simple past, present, and future tenses. V. Course content Lessons are conducted in the students’ home for three hours four days a week. The instructor has purchased all study materials and supplies to be used for the program. The materials are kept at the students’ home for them to use on their own over the weekend. Occasionally a student will have a homework assignment that needs to be addressed by the language instructor. In those instances the subject matter is incorporated into the curriculum and each student will learn key aspects of the material in a situational capacity. Although the students are of varying ages, due to their intimacy and language background, lessons are often conducted as a small group. It has been established that they challenge one another to speak English and are competitive when it comes to reading and responding to questions in English. They have a positive effect on one another, so the occasional situational content can be either elaborated upon or simplified as needed. Over the first months of the program, lessons were focused on advancing the students from the silent period to initial stages of speech. The students were introduced to concepts of consonants, vowels, and phonics before additional topics were explored. Once students began to speak and read with increasing frequency, they began reading sentences and discussing stories. Recently they have been able to volunteer information about themselves, their day at school, and other activities. Below are examples of lessons on vowel sounds, consonant blends, rhyming, and reading VI. MaterialsThe instructor has purchased compatible study materials to be used and shared by all of the girls. There is no one overaching core book, rather many workbooks, puzzles, games, and story books are used throughout the lessons. In addition to some of the worksheets shown above, those materials include the following: This book introduces consonant combinations such as â€Å"sl†, â€Å"st†, and â€Å"sk†. Students read the instructions and follow the instructions to fill in the blank, match sentences to corresponding pictures, and fill in crossword puzzles. This book introduces consonant combinations such as â€Å"sl†, â€Å"st†, and â€Å"sk†. Students read the instructions and follow the instructions to fill in the blank, match sentences to corresponding pictures, and fill in crossword puzzles. This phonetic puzzle reinforces students’ understanding of long and short vowel sounds, and is also used to increase vocabulary. This phonetic puzzle reinforces students’ understanding of long and short vowel sounds, and is also used to increase vocabulary. This pack of cards is used to refresh student’s memory of past lessons, and also to make short sentences or phrases. This pack of cards is used to refresh student’s memory of past lessons, and also to make short sentences or phrases. These beginning reading books provide pictoral cues to accompany the sentences. Students are able to recognize animals and food in the books and learn their English names. They are also able to practice phonetic reading skills. These beginning reading books provide pictoral cues to accompany the sentences. Students are able to recognize animals and food in the books and learn their English names. They are also able to practice phonetic reading skills. Magnetic letters are used to create words and fascilitate reading phonetically. Students make rhyming words and create new words by adding â€Å"sneaky silent e† to the ends of short vowel sound words. Magnetic letters are used to create words and fascilitate reading phonetically. Students make rhyming words and create new words by adding â€Å"sneaky silent e† to the ends of short vowel sound words. VII. AssessmentBecause these students are not graded or scored, their knowledge and ability must be assessed in less structured, more organic ways. The students attend English language school every day and have certain anxieties in regard to tests and quizzes. Assessment is performed during every lesson to determine what tools and materials are meeting the students’ needs, as well as how the students respond to the materials. The students’ father, as well as comments from classroom teachers provide vital information that the language instructor uses to assess the students, to inform future lesson content, and to raise the bar for students’ objectives.Students are on a break for the holidays, but during their last lesson they were asked some of the following questions:What is a noun?Can you each name three common nouns?What is a proper n oun? How do you write a proper noun?If one is a â€Å"fox†, what are two called?If one is a â€Å"foot†, what are two called?Can you name three words that rhyme with â€Å"cat†?Can you name three words that start with â€Å"sk† like â€Å"skip†?The word â€Å"dime†, does it have a short or long vowel sound?What gives it that sound?How much is a dime worth?What is the opposite of â€Å"up†?What is the opposite of â€Å"hot†?If your body needs food you are _______If your body needs water you are _______Their answers were used to set homework assignments and to establish new goals once lessons resume in January.Observation and interview results have indicated that the students are progressing well into â€Å"high beginner proficiency† and are beginning to understand language and use it in a limited capacity. Typically, they memorize words and phrases and can comprehend and utilize language that they havebeen taught. The curriculum focuses on applying literacy skills to the development of new knowledge. In second language acquisition, social language usually precedes academic language development.Appendix 1. References Dept. of Education, State of Tennessee. 2005. ESL Curriculum Standards: Proficiency Levels. Retrieved December 22, 2012, from http://www.fentress.k12tn.net/ESL Cartus, 2012 Intercultural and Language Training Worldwide. Retrieved December 22, 2012, from www.cartus.comFerlazzo, L., and K. Hull Sypnieski. 2012. The ESL/ELL Teacher’s Survival Guide. San Francisco: Jossey Bass.FlashKids Editors, 2010. Phonics Blends. U.S. FlashKids Books.Magnetic Letters, 2012, Lakeshore Learning Materials.Richards, J.C. 2001. Curriculum development in language teaching. Cambridge: Cambridge University Press.Sight Words, 2012, Lakeshore Learning MaterialsWho Lives at the Pond? Parents. Minibook. Activities: Science Nature: Ages 3-6. Retrieved December 22, 2012 from www.scholastic.com Worksheets for Young ESL Learners. Retrieved December 22 from 2012,www.bogglesworldesl.com Vowel Sounds Match Ups,

Employer †Employee Relationship Essay Example for Free

Employer – Employee Relationship Essay Little Lamb Company needs an additional programmer for a special project. The company enters into a contract with Mary to complete this project. Just as the project is nearing completion, initially an independent contractor as she had a high degree of control over how the work is accomplished, and enters into a contract with the company a new need arises for her services. She is asked to continue with the company to complete the new project. While completing the new project, the supervisor begins working more closely with Mary and requires her to use company materials and equipment while adhering to company work schedules. Mary seems to be moving toward an at-will employee position, because she appears to have less control over how the work is accomplished as she will probably have to answer to the supervisor, and using the companies materials and equipment and adhering to the company work schedules. After two years suggests at-will employee because of the length of time being 2 years, economic conditions force the company to make budget cuts. Mary is asked to leave as an employee, as she is obviously no longer working as an independent contractor, when asked to leave the company. Thirty days later, a major contract is acquired by the company, which reinstates the need for Marys services as a programmer. However, the supervisor chooses to hire his equally-qualified cousin and not offer Mary the opportunity to return. The use of word hire implied that Mary had been an employee and not an independent contractor. Is Mary an independent contractor or an employee? Describe the factors that led to your determination. There are several criteria to determine if Mary is a contractor or an employee. For example, one critical aspect to distinguish an independent contractor from an employee is the degree of control over how the work is accomplished. Initially Mary seemed to have more control than she did at the end, so it seems that she moved from being a independent contractor at the beginning to an employee over time. However, there are many factors to consider in making a determination as to whether a worker is an independent contractor or an employee. Some of these criteria include:†¢Whether a distinct occupation or business is  being performed; e.g. programmer, so initially Mary was contracted as an independent contractor for a specific project. †¢The amount of supervision over the means by which the work is performed; e.g. the supervisor begins working more closely with Mary and requires her to use company materials and equipment while adhering to company work schedules implies a move away from independent contractor towards an at will employee. †¢The degree of skill required to perform the work; e.g., programmer equally-qualified cousin†¢Who provides the tools used to perform the work, and, e.g., requires her to use company materials and equipment while adhering to company work schedules and therefore moving towards being an at-will employee†¢The place where the work is done; e.g. Mary is working in the office, the supervisor begins working more closely with Mary and requires her to use company materials and equipment while adhering to company work schedules suggesting an at-will employee position. Has the employer/employee relationship changed over the course of time? If so, how?As mentioned above, it did seem to change over time. It seems that initially, Mary could be considered an independent contractor because Little Lamb Company needs an additional programmer for a special project and Mary entered into a contract with the company. However, Mary was later asked to stay on and began working close to the supervisor, who expected Mary to used the company materials and equipment, to follow the company work schedule, and was terminated at will when economic conditions demanded. Thus, Mary seemed to move from an independent contractor to an at-will employee. 3) Was Marys release legal under the doctrine of employment-at-will? Why or why not?This is murky water and it depends. If Mary had moved into an at will employee, then the doctrine of employment-at-will allows her employee to let her go without reason (however, they initially had a contract, which we look at in the next part of this question below). In the scenario, it says Mary enters into a contract for the first project, however, makes no  mention of a contract when she is asked to stay on (however, sometimes contracts are implied). For example, in most states of the United States all employees are considered at will employees. That means that the employer can terminate or change the employment relationship at will, unless there is a contract with the employer. In general, an employer can fire an at will employee, or change the employees position or compensation with no notice and no reason. Likewise, the employee can terminate his employment at will without notice or reason. However, there are three possible legitimated reasons employee can challenge a wrongful termination:If not, which of the following exceptions to employment-at-will have been violated? Why?a) Breach of public policy (Perhaps) Values, principles and basic rules that the courts and legislatures consider to be in the best interest of individuals and the general public. Employer violations of specific labor and employment laws might be called violations of public policy, instead of or in addition to violations of the specific laws. That is because it is in the best interest of all workers that all employers obey such laws. Public policy may be written or implied, and varies among states and municipalities. Consequently, whether or not an employer has violated public policy is often a matter of interpretation by a court or arbitrator (i.e., hired cousin instead of having Mary return). b) Breach of implied covenant of good faith and fair dealing. Probably not, because it is dealing with contracts and the question is dealing with at-will exceptions. c) Breach of implied contract (this is a possibility). Why? For example, in a contract between the employer and the employee, even in the absence of a formal written employment agreement. For example, language in an employee handbook may promise all layoffs are based on seniority or we give employees at least 2 weeks notice of all layoffs. Therefore, if Mary thins she is wrongfully terminated, as an employee; she can challenge a wrongful termination for these legitimate reasons

Production And Consumption Inseparability

Production And Consumption Inseparability Inseparability of production and consumption refers to the concepts of interaction and service encounter. The process of simultaneous production and consumption involves the presence of customers, the customers role as a co-producer, customer-employee and customer-customer interactions that makes it unique from a product (Shostack 1977). Researchers often refer to the customers as partial employees in a service setting. During co-production, customer involves himself in self-service (self check-in), using technology and machines offered by the service provider (airlines). 2.1 Service encounters During simultaneous production and consumption, it is the service encounters, that are the critical moments of truth in which customer often develops a perception/ attitude about the business (Bitner et al. 2000) and creates a differentiation from other competitors. In the airline industry, these service encounters are on which the organisation, either thrives or dies based on customers evaluation of their service. And the successful organisations take it a step further to enhance their core or essential features with extended or enhanced features. Service encounters can take place across a range from the traditional face-to-face (check-in, cabin crew), telephone (telephonic check in, booking tickets), and lastly through the internet (web check-in, booking tickets) and at every point the airline industry thrives to make it easier and comfortable (less time consuming) for the customer. A successful organisation is which that exceeds the customers expectations (enhancing features) and not just meeting their expectations (core features). But Harris et al. (2003) suggests that if the core features are not met by the airline industry, it is that leads to customer dissatisfaction. He also suggests that only 5% of the unhappy customers complain to the service providers, thus making it difficult for the service providers to address the issue. What intrigues even more is that the 95% of the customers, who do not complain, talk negatively about the service to their acquaintances. . However, when dissatisfied customers do complain and the problem is resolved to their satisfaction, they are very likely to return. The reasons for dissatisfaction may vary across long queues at check-in or booking counter, incompetent personnel, unsafe website and so on and so forth. Bitner et al. (2000) suggests that in the airline industry core factors vary from friendliness of the staff, knowledge about the service, efficiency, and quality service, sanitary and safe environment. But to create differentiation from their competitors these organisations, provide added or enhancing factors and those include concierge service, reservations, seating by host, lounge/ hotel facilities for delayed flights and so on and so forth. Today in the airline industry, companies do offer most of these features but it is noted that the cost increases for a more pleasurable experience. For example, an Air India flight provides cheaper flights just barely meeting the core features, but Emirates for the same route provides expensive flights with a varied extended factors. What companies like Air India could do to provide a better experience would be to remove/ reduce the unsatisfactory experience (upgrading a customer, complimentary meal in case of delayed flights, trained personnel to deal with unhappy customers). 2.2 Shostacks Models Based on Shostacks Continuum, the package tours (Flights+ Hotels) offered by most airlines, form the intangible end, even though there are tangible ends to be considered. Shostack (1977) suggested that there is no element known as a pure service and that there is always a continuum between the tangible dominant goods and intangible dominant services. The airline industry, the tangible elements include the interiors of the flight, food, seat and also the overall graphic continuity from buying tickets to the attendants uniforms (Shostack 1977). Even though the airline industry is intangible dominant, different market segments require different elements to make it an experience for them. Say for example in the case of Virgin airlines they have three tailored traveling experience for three different markets. In the case of students/ backpackers or during bad economic conditions, it is elements such that reaching from one destination to the other or a no frills flight would be of emphasis on the nuclear core (cheap flights+hostels, bed and breakfast) In the case of business travelers, it would be schedule frequency along with comfort would be most important (a comfortable travel+ hotel with internet, office facilities). Lastly for tourists (with families), it would be unison of in-flight and post-flight services (hotels) that would be of paramount importance (Comfortable flight-but not too expensive+hotel near a tourist destination) But in the case of tangible elements the various markets demand differently. For example, for flights like Air Asia, which offers low cost air travel, the travelers are not provided certain tangible elements such as food and drink in-flight. But these airlines just cater to travelers who wish to travel on a limited budget. So the challenge for other firms is to create an experience for each market, so that it would form an experience for each of them as each of their needs differ from another. The challenge is to understand how consumers perceive a certain service and what as a firm they should do to manage and meet the expectations (Lovelock and Gummesson, 2004). Shostack (1977) defined a model that was termed as total market entity where she argues that a change in one element may change the entity on a whole or partial basis. Say for example in an air travel there, it is a unison of both tangible as well as intangible factors. And some tangible factors just act as service elements/evidence. 1. Peripheral evidence: this refers to a tangible factor, which no or little value if it exists on its own. It is part of the service or is required to experience a service. For example a flight ticket, does not mean anything on its own, but is essential for completion of a service. 2. Essential evidence: Consumers do not own these and can exist on its own as its highly dominant in its impact on a service purchase. An example of an essential element provided by Shostack is the DC-10 aircraft, which was involved in a few crashes in the 1970s. But even though all the issues were resolved, US refused to fly in a DC-10 aircraft that eventually led to scrapping them off completely. This model however does not show how a service functions and this is explained using another model by Shostack-Service Blueprinting. It has been developed to deal with processed, acts and flows and in (fig 4), a blueprint for airline travel has been presented under how airlines try to reduce variability 2.3 Service experience Every time a customer is interacting or having a service encounter, a service experience is taking place and because simultaneous production and consumption takes place, the customer mostly experiences the service in the firms physical surroundings (Groove and Risk, 2001). In some cases the level of involvements between the customer and the employees of the organisation is high and in some cases very low and some with no involvement at all. And the nature of physical environment depends on the nature of service as well as service experience. What the firms aim to do is make profit while creating a satisfactory or unique service experience. What determines an experience is also the nature of the physical space. For a high involvement case, (for example, self check-in, lounge services, website) customer satisfaction can be enhanced, by creative use of physical design (Bitner 1992). In the second case, where the employees play a major role, and where customers have less or no contact (cock-pit, cargo personnel) with the service personnel, the physical environment should be to motivate, satisfy the employees, as no or few customers will experience that. In the last case, where there both customers and employees interact in the same environment at the same level (counter check-in), the servicescape is the most complex as it needs to appeal to the customers but at the same time be efficiently motivating the employees (for example, at a check-in the counter needs to look clean and efficient to the customers, but also comfortable for the employee-nice seats, environment). Thus the environment should be neutral to appeal to bot h customers and employees. Other than the physical environment, it is the customer to whom the service is delivered is what is important. Like mentioned earlier, different customer have different needs and it varies based on their gender, age, social status and so on and so forth. For example, a customers needs travelling on business class will vary from that from one travelling in economy class and the service provider needs to meet each of their needs. What normally happens in the airline industry is that the customer travelling on business class is more looked after than the economy class traveller. This would mean that it creates a negative service experience for the traveller. 2.4 Service Quality Service experience is defined by the quality of service provided by the airlines. Based on this service quality, a conceptual model by (Parasuraman et.al 1988), defines the gap between what the customers expect and what is provided. From this model, it can suggested that to create a better service encounter for the customers: Gap1 This represents the void between the perceptions and expectations between the marketer and the consumer. The key is to understand what the customer expects rather than forming a perception of what they might want. Parasuraman et al. (1988) suggests that this void can be filled if sufficient market research is done prior to offering the service. For example, if an airline firm is to find out what a particular target market is looking for, before offering enhanced factors. Gap 2 This refers to the void between what the company perceives and the service quality specifications. For example, low-budget flights like Air Asia advertise that they provide in-flight entertainment, but the quality is limited (all passengers view the same programme on a single television set) Gap 3 This is the void between quality specification and service delivery. For example in the case of few Asian airline companies, the quality of service provided would be accepted by the home nation. But outside the home nation, the quality specification may not be on par with what the customers expect. For example, in India, Kingfisher airlines claims to provide world class travel experience to its customers. Even though the service provided is perceived to be on par with top airlines in India, the quality of service offered is nowhere close to airlines such as Singapore Airlines, Thai Airways etc. Gap 4 This relates to the void between the standard of quality promised and the service delivered. Thai airways has positioned itself has an airline that brings together quality as well as hospitability (Travel with the Thai touch, Smooth as Silk). But what raised issues and led to negative publicity was when their personnel were found to be rude to passengers. This led to a completely contradicting image of what they claim to be to what is delivered. 2.5 Differentiation To create a differentiation from their competitors, airline firms use the Porters Generic Strategy Model (1980): Cost Differentiation Cost Leadership (No Frills) Rynair, EasyJet, AirAsia Differentiation (Premium price for superior quality) Singapore Airlines, Emirates Cost Focus (Differentiation only for a particular target group) Kingfisher Red-low cost Business travel Differentiation Focus (Premium price for superior quality for a small target group) Concorde flights used by BA, Air France A380 flights-Singapore airlines, Qantas, Air France Scope Narrow Broad Fig 1: Porters Generic Model for the airline industry Airlines Pursuing cost leadership strategy Airlines pursuing an integrated strategy (some stuck in between) Airlines unable to achieve either a cost leadership or differentiation strategy Airlines pursuing a differentiation strategy High Fares Low Fares Low Service Level High Service Level Fig 2: Airlines Realized Business strategies (adapted from Dostaler, Flouris 2004) Using Fig 1 and fig 2, Porters Generic strategy can be explained as: Cost Leadership Cost leadership refers to gaining competitive advantage and giving your company an edge over the others. This can be attained in two ways: Firstly increasing profits by reducing costs. Secondly increasing market share by charging low prices. Airlines such as Air Asian, Rynair have chose to cut costs to a minimum, thus enabling to charge the customers low prices. This tactic helped them gain market share, and also have all their flights fully booked, which leads to further reduction in cost. But where they did compromise in on the in-flight and other services. For example, these airlines do not even provide water in the flight; one is expected to buy them, free seating etc helps them price their tickets low. Smaller airlines even provide just few routes at cheaper prices than their international rivals. But the risk if when competitors follow suit and hence firms should look for means to continuously reduce costs. Differentiation Strategy This involves making ones service different and more unique. This could be achieved by airlines in terms of their airplane types, costs, brand image etc. Singapore Airlines, Emirates have portrayed this image of making travel an experience with their superior quality. But as Porter (1980) argues that for a company using differentiation strategy, they would incur additional costs for research, development, innovation as well as advertising, which are normally recovered from the customers. Focus Strategy Airlines using focus strategy focus on a niche market and this could be a unique low cost airline for a target group or high-end price for another target group. For example, the A380 airplanes used by Singapore Airlines and Emirates charge a premium price of  £3600 for Business Class travel on Emirates from Heathrow to Dubai. So this is for the target group who like to travel with a lap of luxury with pool tables, spas, Internet, lounge area etc during their flight of less than 7 hours. There is very less competition in markets where focus strategies are used. But the risk is when the niche will disappear and when the business and customer preferences change over time. 2.6 VARIABILITY OF SERVICES One other feature of services marketing is its heterogynous nature and organisations strive to reduce the variability that would lead to building a strong brand. The aim is to communicate a persistent image and message to its customers at different places and different times. Service Variability can take place in different ways. Variations in external Conditions -weather, crowding and differences in service locations Variations in service delivery- customer interactions with employees Variations in customer perception-customers perception of a service may differ from place to place and with time too The figure below shows the causes and consequences of service variability in any organisation. High Level of perceived risk for buyers Difficulty in presenting an image of consistent quality Difficulty in developing strong brands Services are produced live Often leads to no chance to correct mistakes before consumption Often reliant on imperfect human inputs May be difficult to blueprint the service Variability of Service Fig 3 : Cause and Consequences of Service Variability The issue of variability leads to difficulty in attaining a uniform output especially in services that require a lot of human interaction. Say for example, we still have not developed technology to eliminate the need of humans completely. Airlines do not use robots to replace the human cabin crews as one human interaction is essential and secondly some technologies are too expensive to adopt suggest that behavior varies not only amongst different employees but also amongst the same employee on different days and with different customers (Lovelock 1983). And even though scripting and blueprinting is used to reduce variability, it still has its demerits. To provide a good service as well create an experience for the customer and to ensure reduced service variability, the airlines use the following techniques: 1. Employee Training As employees are part of any service provided, most airline firms have a rigorous selection and training process. For example, Singapore Airlines hires staff who fit in with the Singapore Girl image and portray the same values as the firm does. Firms who invest a lot in selection and training process mostly offer higher quality service than others. Air India does not provide constant training to its staff and hence issues arise when the staffs do not communicate a coherent message. Staff hired should be able to empathise with the customers as well as trained to deal with different types of unsatisfied customers. Also it is taken care to see that the staff matches the cultural differences of the country they are based in. 2. Scripting Most airlines have pre-determined scripts for each type of service encounter, which consists of either verbal responses or series of actions. The usage of verbal scripts is common while booking a ticket or enquiring about a service. Like for example, when a customer calls a call centre for a query, they normally have a script, which goes by: Good morning, Thank you for calling Malaysian Airlines. My name is Ben and how may I help you? Similarly a scripted message is used after a call or as an apology. In the case of scripted actions, it would how all cabin crews, follow the same actions once passengers are in the flight. All messages and actions are scripted so as to ensure a coherent image, message as well to ensure that the information is communicated at all times. But this has its limitations in terms of how at times personnel feel restricted from offering superior service based on their judgement. 3. Blueprinting Shostack (1982) suggested that blueprinting allows quantitative description of critical service elements, such as logical sequences of actions and processes, time that happen at a place of service delivery. It also defines actions for the place of interaction (front-line) as well for events taking place beyond the line of visibility. (Zeithaml, Bitner et al. 2006) define service blueprinting as a tool for simultaneously depicting the service process, the points of customer contact, and the evidence of the service from the customers point of view. With this description, the authors emphasise the different systemic layers overlapping in a service, from the layer of customer interaction and physical evidence to the layer of internal interaction within the service production process. The figure 4 below shows a service blueprinting for an air travel. Fig 4: Blueprinting for Air Travel Airport exterior Parking Baggage claim Seats Gift shops. Toilets Terminal Food/beverage Magazines Airplane Seats Gift shops. Toilets Terminal X-ray machine Metal detector Conveyor belt Computer/ credit card Desk Ticket Terminal Airport exterior Parking Online/ website Mechanic Check plane Metal detector Conveyor belt Conveyor belt Remove bags Pilot Serve customer Greet customer Send off customer Load bags on plane Check Passenger Greet take bags Registration Leave airport Pick up luggage Immigration Exit plane Fly Board plane Check in Wait at gate Security check Arrive at airport Reservation Support Process Contact Person Backstage Onstage Customer Physical Evidence 4. Quality Audits This is done to monitor the consistent quality provided by the airlines. Ground service analysis covers ticketing, check-in, security, lounges, boarding, departures, transfer, arrivals, and corporate branding. Onboard service analysis is a detailed and complex Qualitative evaluation of all product and service delivery elements core product standards, service efficiency and critical factors of staff service delivery. IATA carries out frequent safety audits. 5. Quality Awards Airlines often advertise the awards they have received for their superior quality. These awards are recognized worldwide and ensure that these airlines provide world-class travel experience for their travelers. For example, in 2009, Singapore Airlines was awarded the Airline of the Year award for its superior quality and safety. These information may not be too relevant for the customers, it just adds enough publicity to make consumers realize how one offers superior service than another thus prompting them to try these airlines on their next travel. 6. Service Recovery However thorough an airline is on its quality and service provided, there would still be occasional glitches. And a feature of any service is its heterogeneous nature, where each service encounter is different from another one. Berry (1995) argues that companies do not empower front line employees to solve problems immediately. A service failure does not automatically lead to a lost customer. But once an issue is identified, if it is dealt with promptly and the right actions are taken to ensure that the customer is satisfied, then it mostly would not lead to a lost customer. But in case of a major issue, the customer might seek financial compensation. 7. Customer Retention Parasuraman et al. (1985) suggests that even though there is a positive relationship between service quality and customer loyalty, above a certain level, additional improvements in quality do not have further impact on customer retention as there is no point in increasing quality costs if it cannot be passed down to the customers. The variability of services poses a high threat when it comes to brand building, but since humans are an integral part and cannot be eliminated completely, steps are taken to provide better training, motivate and encourage employees as they all form part of the service encounter. As Lovelock and Gummesson (2004) suggests that performance is less variable when machine-intensive technologies are used. So as to reduce the consequences of service variability, airline industries have adopted the use of technology so as to reduce if not eliminate the factor of human error. These include: Use of computerised system instead of telephone operators. Use of self-check in Kiosks at airports, mobile check-in (SSTs-Self Service Terminals) Using website to book or amend tickets. The other dimension of variability is the extent to which a service can be altered to meet the demand of individual customers. Services that are manufactured for a large number of customers are difficult to be customised like in the case of air travel, but can be customised in particular areas. For Example scheduled airline service is highly standardized in design but offers modules for customizing specific elements, such as alternative schedules; service to or from different airports in the same metropolitan area; different classes and prices; seat location; and a selection of drinks, food, and other amenities. But with the evolution of technology, industries especially the airlines are adopting technology as far as possible as with rising competition there is no room for error. But not using humans at all is impossible. So as Jim Collins said: people are your most important asset is wrong. The right people are your most important asset. REFERNCES Berry, Leonard L. (1983), Relationship Marketing, in L.L. Berry, G.L. Shostack, and G.D. Upah Emerging Perspectives on Services Marketing. Chicago: American Marketing Association, pp. 25-28. Bitner, M. J. (1992), Servicescapes: The impact of Physical Surroundings on Customers and Employees Journal of Marketing. Vol. 56, pp. 57-71. Bitner, M., Brown, S.W., and Meuter, M. L. (2000). Technology Infusion in Service Encounters Journal of the Academy of Marketing Science. Vol. 28, No.1, pp. 138-149. Dostaler, I. and Floris, T. (2004). Business Strategy and Competition for the Future in the Airline Industry. Airline Magazine. No. 28, pp. 1-4. Harris, K.J., Bojanic, D., and Cannon, D. (2003). Service Encounters and Service Bias: A Preliminary Investigation Journal of Hospitality and Tourism Research. Vol. 27, No. 3, pp. 272-290. Groove, S and Risk, R. (2001), Service theatre: An analytical framework for services marketing in Lovelock and Writz (2004) pp. 78-87. Lovelock. C (1983) Classifying Services to Gain Strategic Marketing Insights, Journal of Marketing, Vol.47, pp. 9-20. Lovelock, C. and Wirtz, W. (2004), Services Marketing, People, Technology, Strategy, USA, Pearson Prentice Hall Lovelock, C., and Gummesson, E., (2004). Wither Services Marketing? In Search of a New Paradigm and Fresh Perspectives. Journal of Services Research. Vol. 7, No. 1, pp. 20-44. Parasuraman, A., Valarie A. Z., and Leonard L. B. (1985), A Conceptual Model of Service Quality and Its Implications for Future Research, Journal of Marketing,Vol. 49, pp. 41-50. Parasuraman. A, Zeithaml. V., and Berry. L. (1988), SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing. Vol. 64, No.1, pp. 12-40. Porter, M.E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors, New York, NY: Free Press. Shostack, G.L (1977). Breaking free from Product Marketing Journal of Marketing. Vol. 41, No. 2, pp. 73-80. Zeithaml, V. A., Bitner, M. J. (2006). Services Marketing : Integrating Customer Focus across the Firm. Boston, McGraw-Hill/Irwin.

Paul Cezanne :: essays research papers

When most people think of Paul Cezanne, they think of two words genius and painting. For these two words he is consider by far to be the Father of modern painting. Cezanne was born in Aix-en-Provence in 1839. He was to die in the same town in 1906. His life and art work was greatly influenced by this small town in France. He was the son of a shrewd business man, Louis-Auguste Cezanne. As a boy growing up in Aix, Cezanne loved to study Greek and Latin literature. At the age of thirteen, Paul met Emile Zola at the College Bourbon. The friendship was very important for both of the young men and lasted until the publication of Zola's novel L'Oeuvre in 1886, in which the writer portrays an unsuccessful artist whose character based upon Paul. Deeply hurt, Cezanne broke forever with his longtime friend. At school, the boys were nearly inseparable. Both were interested in writing and literature. Emile and Paul would write letters and rhymed verse to each other for the next decade or so in which they expressed their most intimate feelings and emotions together with information about their everyday life. Paul's father disapproved of Zola and his family especially after Emile's father had died. In February 1858 Zola moved to Paris together with his mother. Which made Paul want to go to Paris to join up with Emile. When in 1861 he finally obtained his father's permission to study art in Paris, Cezanne's first attempt to settle down there failed. Disillusioned with the art world, he returned to his family after only six months and entered his father's bank as a clerk. The following year he went to Paris again, and this time he stayed. During this years he lead a rather frugal life due to his father's meager allowance. Every year he submitted canvases to the artists' Salons, but was regularly rejected. Cezanne did his first show with a group named the "Society of Painters, Draftsman, Sculptors, and Engravers" comprised of Pierre-Auguste Renoir, Claude Monet, Alfred Sisley, Pissarro and Cezanne himself. The group's first show was in April in 1874, they received bad revise. Cezanne did one more show with that group, third for the group, in 1877. That show went better than the first one. "Unlike his artist friends, he generally avoided depiction's of modern life and instead painted landscapes and still-lives of more classical conception"(Lallemand 10). Cezanne had many different characteristics of his work enigmatic quality, the look of someone who were essentially a sculptor, no seasonal variance in his landscapes. In the painting The House of the Hanged Man ,painted in 1872-1873, there is an eerie feeling

Mexico and The World Bank: Rebuilding a Country :: Essays Papers

Mexico and The World Bank: Rebuilding a Country The 1994/1995 financial crisis in Mexico affected me in a very personal way. My family is from Mexico City, and my dad owns a small private firm that specializes in manufacturing tools. After the devaluation, I not only watched my father struggle with the failing economy and lack of business growth opportunities, I also witnessed a country begin to sink deeper into poverty and despair. There are many reasons for the devaluation, but one of the main ones is probably the â€Å"poor savings rates and the low rate of investment (only saved 19 percent of GDP from 1980-1994)† (Bloomburg). Low levels of social development and high levels of poverty consistently served as a drag to economic growth and reform measures. Next fall I am going to spend a quarter in Washington D.C. completing an internship at the World Bank. I am going to work in the Latin American department, so I will have the opportunity to deal very closely with the Bank’s strategies and projects in Mexico. Therefore I have decided to research the relationship between the World Bank and Mexico. The World Bank is one of the world’s largest sources of development assistance. It is not really a bank, but rather a specialized agency comprised of 184 member countries. Along with several other institutions, the Bank provides low-interest loans, interest-free credit and grants to developing countries. The Bank has provided assistance to Mexico for over 5 decades, and projects loans totaling $5 billion to Mexico up to the year 2005. Mexico holds the second largest share of the Bank’s portfolio, which totals to a whopping 11.1 billion dollars (9.4 % of total portfolio). The Bank works alongside Mexican authorities and officials and both regional and municipal levels to lay out plans and devise strategies that will hopefully help to build up the Mexican economy and social welfare. The Bank currently runs 31 active projects with a net commitment of $5.4 billion. Today Mexico is defined as a middle-income country, although many of its residents continue to survive off less than 1 or 2 dollars per day. Those who live on less than $1 per day do not have access to sufficient food or clean water. Income per capita is $5070 (the highest in Latin America). Mexico and The World Bank: Rebuilding a Country :: Essays Papers Mexico and The World Bank: Rebuilding a Country The 1994/1995 financial crisis in Mexico affected me in a very personal way. My family is from Mexico City, and my dad owns a small private firm that specializes in manufacturing tools. After the devaluation, I not only watched my father struggle with the failing economy and lack of business growth opportunities, I also witnessed a country begin to sink deeper into poverty and despair. There are many reasons for the devaluation, but one of the main ones is probably the â€Å"poor savings rates and the low rate of investment (only saved 19 percent of GDP from 1980-1994)† (Bloomburg). Low levels of social development and high levels of poverty consistently served as a drag to economic growth and reform measures. Next fall I am going to spend a quarter in Washington D.C. completing an internship at the World Bank. I am going to work in the Latin American department, so I will have the opportunity to deal very closely with the Bank’s strategies and projects in Mexico. Therefore I have decided to research the relationship between the World Bank and Mexico. The World Bank is one of the world’s largest sources of development assistance. It is not really a bank, but rather a specialized agency comprised of 184 member countries. Along with several other institutions, the Bank provides low-interest loans, interest-free credit and grants to developing countries. The Bank has provided assistance to Mexico for over 5 decades, and projects loans totaling $5 billion to Mexico up to the year 2005. Mexico holds the second largest share of the Bank’s portfolio, which totals to a whopping 11.1 billion dollars (9.4 % of total portfolio). The Bank works alongside Mexican authorities and officials and both regional and municipal levels to lay out plans and devise strategies that will hopefully help to build up the Mexican economy and social welfare. The Bank currently runs 31 active projects with a net commitment of $5.4 billion. Today Mexico is defined as a middle-income country, although many of its residents continue to survive off less than 1 or 2 dollars per day. Those who live on less than $1 per day do not have access to sufficient food or clean water. Income per capita is $5070 (the highest in Latin America).

The Dark Room :: essays research papers

The Book: Name: The Dark Room Author: R. K. Narayan Number of Pages: 214 Publisher: University of Chicago Press Date of Publication: January 1981 Classification: Fiction Summary: In the quiet town of Malgudi, in the 1930's, there lived Savitri and her husband, Ramani. They lived with their three children, Babu, Kamala, and Sumati. Savitri was raised with certain traditional values that came into internal conflict when she took Ramani, a modern executive, as her husband. Savitri has endured a lot of humiliations from her temperamental husband and she always puts up with his many tantrums. To find solace and escapism, she takes refuge in 'the dark room', a musty, unlit, storeroom in the house. But when Ramani takes on a beautiful new employer, Savitri finds out that her husband has more than a professional interest in the woman. So, at first, she tries to retreat to her dark room. But she realises that hiding in there won't help. So she tries to leave the house. She stayed with a friend in another village. But after staying there for some time, she can't help but think of her husband and their children. What would happen to them? After doing a lot of t hinking, she finally decides to go back home. In the end, Ramani has finally stopped seeing Shanta Bai, the other woman, and I guess you could say it's a happy ending. It's now up to you to go and guess the rest. Savitri is very much real. She is basically quite like most people. They treat problems like that. They find ways to escape it. Like booze, drugs, suicide, etc. In Servitor ¡Ã‚ ¯s case, she stays in the dark room, and finally, leaves her family. As I was reading "The Dark Room ¡Ã‚ ±, I felt compassion towards Savitri. I can clearly see that she was a confused woman. It was depicted through the first part of the story wherein her son was ill and she told Babu, her son, not to go to school that day. But Ramani intruded upon them and said that Babu has to go to school and that his illness is merely a headache. Savitri didn't know what to do then. She was concerned for Babu ¡Ã‚ ¯s health, but at the same time, she didn't want to argue with Ramani. In the end, Babu ha d gone off to school. As for Ramani, I felt like shouting at him while reading the novel because of his bullying.